You’ll Enjoy Using Your Targeted Advantage To Choose 
Topic-Specific Publications From These Highly Targeted Categories!

This is a great opportunity to meet other people in your market 
that may later become business partners.

The categories of publications are in the left margin. Read about the interesting publications in your market. You will learn about the publishers in those categories, and what each publication offers. 

1.  Determine the category that you would like to advertise to from the menu in the left column.

2.  Click the pay link for the group that you choose on that page. After you pay you will be re-directed to a form.

3.  Place your name, email address and ad in the form (40 words or less).

4.  Tap the button that says 'send your ad'.  

Advertiser's Agreement

If this concept new to you, I will take you by the hand, answer all your questions... and show you exactly how to do it, step-by-step, as fast as humanly possible. Below are the answers to the most common questions. 

Do Ezine Ads Really Work?

Absolutely! When done properly. 

Of course, you may use the same ad that every other affiliate for your program is using, but you'll get the exact same results... zilch. Or you could write one of those 'Do what I say or you're an idiot' ads with all of the ***!!!, but... well, they don't work. There's no other way to say it.

The major misunderstanding that people have  in advertising is they try to sell in the ad. 

That is not the purpose of advertising.

The purpose of an advertisement is to start a relationship with the people that have already shown an interest in your product or service, by subscribing to publications in that market. An ad is a way to say "hi!" and shake hands in writing. You also are gaining permission to communicate with the warm lead again.

This way you are building your warm client/lead list by being introduced to the leads in the publisher's subscriber list. 

It's a beautiful arrangement.

Personally, I use what I named Power Ads. I designed them, use them and live very comfortably as a result.

So What's A Power Ad?

A Power Ad is a short tease to intrigue the reader into clicking the link to your autoresponder sequence. These ads are fun, add content and value to the publications that they are published in, thereby endearing you not only to the reader, but to the publisher.... perhaps paving the way for future joint ventures. It's a win-win-win situation for you, the warm lead, and the publisher. 

I always love your idea of targeting the ezine to send ads. Great job. I am happy to be part of it :-) Nucha Aquino http://global-ebiz-tips.com

How Do I Write A Power Ad?

Like everything else, it's easy when you know how. Here's an honest-to-Goodness, “straight from the trenches” goldmine of proven information, tactics, tricks and insight you won’t find anywhere else.

One type of Power Ad uses an open ended headline to draw curiosity. 
x

• Put the headline in quotes and capitalize just the first letter of each word.
  x

• End the quote with a question mark or three periods.
  x

• Use an autoresponder for the lead to 'get more information'

An example of those strategies would be:

"My Ads Never Worked Until Jay Told Me About 
This One Little Word, Here Is What I Learned..." 
Word@YourAutoresponder.com 

Learn about writing headlines here or visit a little of my swipe file here.

Another type of Power Ad is to use a quote from a famous, successful person that makes your point for you, thereby giving you credibility. Again you refer them to an autoresponder sequence for more information or a bonus.

An example of that would be:

According to Jeremy Kitson,
"Destiny is not a matter of chance, it is a matter 
of choice. It is not a thing to be waited for, it 
is a thing to be achieved." 
 Let Us Help You Achieve Your Destiny
Destiny@YourAutoresponder.com 

A third type of Power Ad is the testimonial. Smart entrepreneur that you are, I'm sure that you send a thank you note to each of your clients and ask how their experience was with your company. Use that positive feedback to benefit you and the client.

An example of that would be:

Tom -
http://fortunemaker.net
says...
"Are your ads missing the mark? 
Hit the bull's eye with Targeted Ads!"
See what Tom means! 
Ads@YourAutoresponder.com 

A fourth type of Power Ad would be a tips list in the category of interest. Offer tips that will improve their chances of reaching their objective in their niche. Give two in the ad and send them to the autoresponder link for the other forty eight tips.

An example of that would be:

• Divide the information in your autoresponder into several short messages delivered over a period of time. Remember your objective is to establish a relationship, not to sell. People buy from people that they know, trust and like. You sell to them through recommendation after you have the relationship. 
  x

• Include a bonus gift in each short message, this could be a link to an e-book, report or a resource on the topic.
  x

• End each message in your autoresponder sequence with a tease regarding the next message to make them want to read it and watch for it. After that place your phone number in case they just can't wait for the next message and tell them they can call you and you'll send the next message now. If the lead is eager enough to call you then you have a HOT lead... work that relationship!

Don't:

• Use all capitals in a word, that's considered YELLING.
  x

• Use words or characters that trigger Spam filters, you can read about those here.

If you've read this far, you know that you have a strong interest in making your marketing produce the kind of response and results you really deserve. All that's left is to take the action to do it.

So roll up your sleeves and let's get busy!

1.  Determine the category that you would like to advertise to from the menu in the left column.

2.  Click the pay link for the group that you choose on that page. After you pay you will be re-directed to a form.

3.  Place your name, email address and ad in the form (40 words or less).

4.  Tap the button that says 'send your ad'.  

Advertiser's Agreement

To date my experience with your service has been top of the line! This system is the way to go for effective, affordable, and professional eZine advertising. Keep up the good work! Continued Success, Gracina Fulcher Publisher AdvertMania Gazette http://www.advertmania.com

Need more help? 

Send me your questions by e-mail at  thea@theaswafford.com or call me at 352-596-0301 between 9 a.m and 5 p.m. Eastern Standard Time.